Enhancing Rural Women and Youth Engagement in Entrepreneurship

Rural women and youth face a familiar set of barriers to enterprise: limited access to finance, weak market linkages and few role models. AiRD's programmes tackle each of these deliberately.

Training is combined with mentorship and, where appropriate, small start-up kits. Groups are linked to buyers, cooperatives and county extension services so that new enterprises are not launched into a vacuum.

The result is a growing cohort of rural entrepreneurs whose businesses are built on real markets — not on grant cycles.