Learning For Life.
The implementation of the Learning for Life training program commenced in November 2021 targeting 4000 beneficiaries across five counties of Tharaka Nithi, Meru, Kitui, Nairobi and Homabay. The one-year training program aims at imparting skills that are aligned to potential opportunities within the EABL value chain of products and services.
Except for Nairobi County where the main beneficiaries of the program are the out-of-school youth, the main beneficiaries of the program within the other four Counties are the local farmers who are engaged in sorghum farming, being a critical ingredient in EABL’s value chain.
In the “spirit of growing value together”, EABL has been supporting a range of initiatives across the country aimed at empowering communities.
The implementation of the Learning for life program follows a curriculum developed by the Diageo Academy covering the following eight modules; Communication and Teamwork, Leadership and Negotiation, Selling Personal Brand, Sexual Harassment, Time keeping, Budgeting, Confidence and Assertiveness. While delivering the trainings, AiRD’s training team selects the topics based on their relevance and appropriateness to the target audience/based on needs assessment. Additionally, the AiRD training team contextualizes the selected modules to the level of understanding and exposure of the various audiences enhancing the level of understanding and relating with issues tackled. This has resulted in an incredible level of participation devoid of gender and/or class biases among participants. The receptivity of the trainings is driven by the relevance of the topics to personal lives and the prevailing experiences/circumstances within majority of households.
During the second and third phase of the trainings that were carried out during the months of March to May 2022, a total of 2,486 (1,623 females and 863 males) had undergone through the training
As Of May 2022, the training has benefited 5,125 (Female 3,235, Male 1,890) people, with a majority of the trainees being farmers engaged in sorghum farming across the EABL target regions.
Learning for Life ‘Mathomo-Ma-Muturire’ no longer needs introduction especially within the Counties where the trainings have taken place. The confessions and personal but public testimonies for those who have undergone through the training is a confirmation of its relevance to the lives of the people. There is a huge population of the unreached who would benefit greatly from the training. With additional resources, AiRD and its team of dedicated staff is committed to the realization of this dream.