Youth in Agribusiness (Vijabiz).
USTADI Foundation and Technical Centre for Agriculture and Rural Cooperation (CTA), have jointly been implementing a project on Youth in Agribusiness – “Youth Economic Empowerment through Agribusiness in Kenya (Vijabiz)” in the counties of Kilifi and Nakuru. The overreaching goal of the project is to create sustainable employment for the rural youth in the counties selected through active engagement in agribusiness for wealth creation and poverty reduction by building entrepreneurship capacity, creating market linkages and added value.
The two-year project targeted to benefit between 100 – 150 groups rural youth groups (reaching out to 2,380 beneficiaries; 30% females) engaged in cereals, dairy and fisheries value chains. Through these groups, at least 1,000 individual small businesses have been supported, with the results being the contribution to the agriculture sector goals of achieving food and nutrition security, income generation, employment and wealth creation, whilst improving rural livelihoods.
The mentors have interacted with the Vijabiz youth groups, they have reported having learned quite a lot. The learning has translated to real impact. This has been demonstrated by the improved record keeping, improved customer care, improved earnings and jobs created. However, there is still felt need by the groups to have the mentorship extended to be able to implement the developed business plans.
Over the 12month period, the following are the achievement realized: